I started off in finance & administration—analyzing data, coordinating operations, and making sure everything ran smoothly behind the scenes. But something wasn’t clicking. I found myself way more drawn to the marketing and client service side of things. I loved jumping in to help with initiatives and projects that made a real impact for our clients. That’s when I realized my true passion wasn’t just numbers or logistics; it was people and the connections you can make.

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And that’s where social media comes in. I’ve always been obsessed with how it can build community and bring people together in ways that go beyond just "likes" or "follows." It’s about creating real relationships. So, I made the switch. I started focusing on helping small businesses tell their stories and communicate what they stand for. My goal? To create content that resonates with customers, shows off a brand’s values, and, most importantly, brings business in.

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With my background in finance and start-ups, I’ve been able to use those skills to help small businesses plan and grow through strategic social media that really works. It’s not just about pretty posts—it’s about making social media a key part of their success.

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Eventually, I decided to jump in with my fellow business owners! I wanted to help entrepreneurs not just build businesses, but do it their way. I’m all about creating a space where entrepreneurs can build their dreams authentically and in a way that resonates with who they are. I believe you can be successful on your own terms, living your passion, and thriving.

 

Now, that’s what I do: help people like you harness social media to build a business that aligns with your lifestyle and values, allowing you to connect authentically with your audience and shine in your own way.