Atlantic Key Co.
Local-first social media management for a long-standing neighborhood hardware and locksmith business.
Atlantic Key Co. is a legacy business built on reliability, skill, and community trust. My role is to bring that offline reputation online in a way that feels natural, informative, and human. I manage their social media with a focus on education, visibility, and showing the real people and services behind the counter.
Content highlights everyday services, seasonal needs, staff expertise, and common problems customers actually face, from key cutting to home hardware fixes. The strategy is practical and consistent, designed to keep the business top of mind without overcomplicating the message.
The goal is simple: make the page as useful and trustworthy as the shop itself. Clear visuals, approachable language, and content that reinforces why local, knowledgeable businesses still matter.